Who am I
My name is Elisha “Perk” Perkins. I am a combat veteran, 3x cancer survivor, and founder of Pop Smoke K9 for Veterans. I’ve been through battles most people never see, from firefights in Afghanistan to chemo treatments that nearly broke me. But through it all, one thing became clear: quitting was never an option.
The No Quit Button was born out of that fight. Its not a brand it’s a mindset. A reminder that no matter how heavy life gets, you keep grinding, and keep pushing forward. I created this movement to share my story and to connect with others who refuse to give up, no matter what they’re facing.
This isn’t about being perfect. It’s about being real. It’s about the scars, the setbacks, the survivor’s guilt, and the hard days you don’t post about on social media and still standing tall through it all.
When you wear No Quit Button, you’re not just putting on apparel. You’re carrying a message: I’ve been knocked down, but I don’t quit.
Contact us
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